Experience + Skills
Packaging & Product Design
Print Management
Product Marketing Campaigns
POS & Sales Materials
Product Positioning & Branding
Event Marketing & Design
Social Media Campaign Design
Promotions & Event Planning
Stadium & Arena Vendor Design
Fundraising Design and Events
Project Management
Creative Team Leadership
Editorial Design
Streaming Service Advertising
Advertising & Promotional Design

Digital Media
Content Management Systems
Syndigo
Magento Ecommerce
Trello
Brandfolder
Facebook
Instagram
TikTok
X
Youtube
Wordpress
Squarespace
MailChimp
Google Analytics
Google Adwords
LinkedIn
Tumblr
Pinterest

Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe Lightroom
Adobe Acrobat
Microsoft 365 Suite
Microsoft Sharepoint

Education
B.A. Retail Business & Marketing
The Art Institute of Tampa 2012

F.X. Matt Brewing Company

Senior Graphic Designer 2023 - 2026

With 10 years of experience at a top 25 brewing company, I create brand-driven packaging and beverage graphics, in-store POS, advertising & sales materials, logos, and digital media assets for 11 separate beer and beverage brands. Experienced in end-to-end branding and campaign execution, including stadium and arena graphics, event creative, and retail support.

• Partner with marketing and sales to turn brand strategy into shelf-ready packaging and persuasive sell-in tools in an exceedingly competitive industry.

• Create or direct sell-in decks, one-sheets, brand toolkits, and retail presentation materials ensuring the story is clear and persuasive for distributors and accounts.

• Design and deliver production-ready packaging for cans, bottles, and multi-pack cartons and translating brand direction into shelf-ready executions across high-volume SKUs.

• Manage multiple projects simultaneously, partnering cross-functionally with marketing, sales, regulatory, production teams, and vendors to manage approvals, troubleshoot print challenges, and hit fast-paced deadlines.

–––––––––––––––––––––––––––

Flying Dog Brewery

Graphic Designer 2016 - 2023

A “brand-first” brewery where our highly differentiated packaging/illustration and a clear point of view is deeply rooted in everything we do. From the liquid to the shelf, I helped ensure the Flying Dog brand was irreverent, loud, unapologetically craft.

Enthusiastically worked with original art by renowned artist Ralph Steadman to build out graphic-heavy print and digital materials, packaging, and on/off-premise event creative that align with brand and marketing, sales and production team’s priorities and business needs.

With a real “try it, break it, reinvent it” energy at the brewery, I juggled overlapping design timelines while collaborating with marketing and production’s playground of constant exploration and inventive brewing.

Recognized for sharp attention to detail, outspoken and straightforward communication, and a hands-on, problem-solving mindset that keeps projects moving.

–––––––––––––––––––––––––––

Independent Contractor

Graphic Design Presently

Create design solutions for high quality marketing and brand strategy projects including website design, logo and identity design, product brand books, sponsorship proposals, and product graphic design and packaging. I establish design principles and standards that strategically align, clearly communicate and build awareness that raises visibility and drive brands forward. 

Clients include: Farmer Group — TUNE THC Beverages, The State of Maryland Department of Agriculture, McBee Strategic, Nike Wakeskating, The Boozy Mutt - Philadelphia, PA, David & Goliath, Sugarloaf Alliance, The Wakeskate Tour, Flatline Fabrication, Curny Crisps Portland, Whoopie Wonderland, Pro Athlete Reed Hansen/Kershaw Knives, Pro Athlete Kevin Henshaw/Area 52, Scott Wachtel Real Estate, Frederick Folk Fest

–––––––––––––––––––––––––––

Kalico Design

Jr. Graphic Designer 2014 - 2016

Specializing in small business branding and print design, helping entrepreneurs turn their personality and goals into visual identities that felt intentional, recognizable, and easy to use across print and digital materials. I also created polished, reader-friendly layouts for magazines, brochures, catalogs, reports, and multi-page collateral, using strong typography, hierarchy, and production knowledge to ensure every piece was visually compelling, easy to navigate, and professionally print-ready.

Clients include: Farm to Fork, Sass Magazine, United States Humane Society, US Composting Council, Wholistic Women’s Retreats, FiND iT FREDERiCK, Frederick County Guide, Flourish with Amy Marsh, Prince George County, VA, AIGA ADDY Awards

–––––––––––––––––––––––––––

Remote Wakeskates

Associate Brand Manager 2012 – 2016

Working closely with the owners to develop an assortment of immediate and long-term design solutions for product and design strategy, branded product information booklets, social media graphics, E-commerce website design and management, and trade show booth designs. 

Coordinated a 50-day, nine-stop promotional "Almost Heroes Tour" dedicated to raising recognition to the sport and provide first-hand experience for the young wakeskate audience. I devised a manageable campaign for five team riders and two videographers/photographers to tour from Portand, OR to Live Oak, FL stopping at pertinent wake parks with the intention of contributing to the growing sport and providing ample time for professional media production concluding in a full-length feature film. Additionally, I composed and designed a proposal that contributed to a major sponsorship from Rockstar Energy for the tour and designed posters and map souvenir giveaways for our audience’s keepsakes.

–––––––––––––––––––––––––––

The Wakeskate Tour

Marketing Communications Coordinator 2012 – 2014

Developed and executed project plans for social media and traditional marketing for audience connectivity and provided branded design assets for all participating sponsors. I composed and designed event proposals that contributed to a total of $150,000 in sponsorships from companies including Rockstar Energy, Nike, and SPY Optic.

Recognition

Platinum Award, 2021 Craft Beer Marketing Awards - Best Cause-Based Marketing, Dog Chow Cookbook

2015 Best in Graphic Design Award - Graphic Design USA, Kalico Design

2015 Health + Wellness Award - Graphic Design USA, Kalico Design

Silver ADDY, 2016 American Advertising Awards - Elements of Advertising, Kalico Design