Award-winning multidisciplinary designer & creative coordinator residing in Asheville, NC.

Accomplished graphic artist with 15+ years of experience building cohesive brand systems across packaging, digital & print assets, retail, sales, and marketing collateral. Skilled in full-cycle campaign execution, cross-functional collaboration, and turning creative challenges into effective design solutions.


Experience + Skills
Project Management
Packaging & Product Design
Print Management
Product Marketing Campaigns
POS & Sales Materials
Product Positioning & Branding
Event Marketing & Design
Social Media Campaign Design
Promotions & Event Planning
Stadium & Arena Vendor Design
Fundraising Design and Events
Project Management
Creative Team Leadership
Editorial Design
Streaming Service Advertising
Advertising & Promotional Design

Digital Media
Content Management Systems
Syndigo
Magento Ecommerce
Trello
Brandfolder
Facebook
Instagram
TikTok
X
Youtube
Wordpress
Squarespace
MailChimp
Google Analytics
Google Adwords
LinkedIn
Tumblr
Pinterest

Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Premiere
Adobe Lightroom
Adobe Acrobat
Microsoft 365 Suite
Microsoft Sharepoint

Education
B.A. Retail Business & Marketing
The Art Institute of Tampa 2012

F.X. Matt Brewing Company

Senior Graphic Designer / Art Director 2023 - 2026

With 10 years of experience at a top 25 brewing company, I support marketing, sales, production, regulatory, and vendor teams by coordinating creative projects, organizing materials, preparing presentations, managing deadlines, and ensuring final deliverables were accurate, polished, and ready for use. I create brand-driven packaging and beverage graphics, in-store POS, advertising & sales materials, logos, and digital media assets for 11 separate beer and beverage brands. Experienced in end-to-end branding and campaign execution, including stadium and arena graphics, event creative, and retail support.

  • Coordinated high-volume creative and marketing projects across packaging, retail, events, sales materials, digital assets, and promotional campaigns.

  • Managed multiple active timelines at once, balancing urgent requests, approval rounds, production needs, shifting priorities, and fast-paced deadlines.

  • Prepared and organized sell-in decks, one-sheets, brand toolkits, retail support documents, account-facing materials, and internal presentation assets.

  • Communicated with vendors, internal departments, and cross-functional teams to gather information, clarify needs, troubleshoot issues, and keep projects moving.

  • Maintained organized digital assets, production files, marketing materials, brand resources, and final documents for easy team access.

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Flying Dog Brewery

Graphic Designer / Creative Marketing & Production Support | 2016 - 2023

A “brand-first” brewery where our highly differentiated packaging/illustration and a clear point of view is deeply rooted in everything we do. From the liquid to the shelf, I helped ensure the Flying Dog brand was irreverent, loud, unapologetically craft. I worked in a highly collaborative brewery environment supporting marketing, sales, production, events, and leadership teams through creative execution, project coordination, administrative organization, and day-to-day marketing support.

  • Supported a wide range of print, digital, packaging, sales, promotional, social, and event-related projects while juggling overlapping timelines and competing priorities helping teams stay organized and on schedule.

  • Prepared graphic-heavy print and digital materials for internal teams, sales use, retail support, events, fundraising, and promotional campaigns.

  • Built a reputation for being dependable, direct, detail-oriented, collaborative, and willing to jump in wherever needed.

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Independent Contractor

Graphic Design | Currently

Create design solutions for high quality marketing and brand strategy projects including website design, logo and identity design, product brand books, sponsorship proposals, and product graphic design and packaging. I establish design principles and standards that strategically align, clearly communicate and build awareness that raises visibility and drive brands forward. 

Clients include: Farmer Group — TUNE THC Beverages, The State of Maryland Department of Agriculture, McBee Strategic, Nike Wakeskating, The Boozy Mutt - Philadelphia, PA, David & Goliath, Sugarloaf Alliance, The Wakeskate Tour, Flatline Fabrication, Curny Crisps Portland, Whoopie Wonderland, Pro Athlete Reed Hansen/Kershaw Knives, Pro Athlete Kevin Henshaw/Area 52, Scott Wachtel Real Estate, Frederick Folk Fest

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Kalico Design

Jr. Graphic Designer | 2014 - 2016

Specializing in small business branding and print design, helping entrepreneurs turn their personality and goals into visual identities that felt intentional, recognizable, and easy to use across print and digital materials. I also created polished, reader-friendly layouts for magazines, brochures, catalogs, reports, and multi-page collateral, using strong typography, hierarchy, and production knowledge to ensure every piece was visually compelling, easy to navigate, and professionally print-ready.

Clients include: Farm to Fork, Sass Magazine, United States Humane Society, US Composting Council, Wholistic Women’s Retreats, FiND iT FREDERiCK, Frederick County Guide, Flourish with Amy Marsh, Prince George County, VA, AIGA ADDY Awards

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Remote Wakeskates

Associate Brand Manager | 2012 – 2016

Working closely with the owners to develop an assortment of immediate and long-term design solutions for product and design strategy, branded product information booklets, social media graphics, E-commerce website design and management, and trade show booth designs. 

Coordinated a 50-day, nine-stop promotional "Almost Heroes Tour" dedicated to raising recognition to the sport and provide first-hand experience for the young wakeskate audience. I devised a manageable campaign for five team riders and two videographers/photographers to tour from Portland, OR to Live Oak, FL stopping at pertinent wake parks with the intention of contributing to the growing sport and providing ample time for professional media production concluding in a full-length feature film. Additionally, I composed and designed a proposal that contributed to a major sponsorship from Rockstar Energy for the tour and designed posters and map souvenir giveaways for our audience’s keepsakes.

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The Wakeskate Tour

Marketing Communications Coordinator | 2012 – 2014

Developed and executed project plans for social media and traditional marketing for audience connectivity and provided branded design assets for all participating sponsors. I composed and designed event proposals that contributed to a total of $150,000 in sponsorships from relevant companies including Rockstar Energy, Nike, and SPY Optic.


What they say about Jillian

Jillian consistently approached every project, regardless of scope, with initiative, professionalism, and a strong sense of ownership... and FAST. A true self-starter, Jillian regularly delivered high-quality work while managing a broad range of responsibilities.

— MARK EQUINOZZI    |   MARKETING DIRECTOR, F.X. MATT BREWING

I had the privilege of working closely with Jillian Winkler for over seven years at Flying Dog Brewery, where she played a critical role in shaping one of the most distinctive brand identities and combines a sharp design eye with speed, precision, and an unmatched work ethic. What truly sets Jillian apart is her ability to thrive in highly collaborative, fast-paced environments.

— BEN SAVAGE    |   FORMER CMO, FLYING DOG BREWERY & F.X. MATT BREWING

Jillian and I have worked together for the past 10 years at Flying Dog Brewery and F.X.. Through it all, Jillian was there, willing to do whatever it takes to allow the team to succeed. A mountain of material, a wall to bounce ideas off of, a friendly ear, a rockstar... all of those describe Jillian.

— BRIAN LITTLE    |   CREATIVE DIRECTOR, FLYING DOG BREWERY & F.X. MATT BREWING


Recognition

Platinum Award, 2021 Craft Beer Marketing Awards - Best Cause-Based Marketing, Dog Chow Cookbook

2015 Best in Graphic Design Award
- Graphic Design USA, Kalico Design

2015 Health + Wellness Award - Graphic Design USA, Kalico Design

Silver ADDY, 2016 American Advertising Awards - Elements of Advertising, Kalico Design